November 22, 2023

PIPRA pitching at Heads, Hands and Heart for Age Tech on 22nd October 2022 in Tokyo

Why Age-Tech?

It’s no secret that 30% of Japan’s population is already aged 65+, representing 36 million consumers today, and rising. More importantly, Japanese older adults are financially solvent, open-minded to tech, and enjoy true quality of life (both physically and cognitively) for longer than their Western counterparts. The so-called “aging care” market (i.e., medical/pharmaceutical, caregiving and consumer products segments) will by 2025 be a 101.3 trillion yen (US$954 billion) industry – larger than for domestic automobiles, finance, and consumer electronics. That’s BIG.

Vitality Swiss by Kyoko Suzuki and PIPRA by John Klepper at the Heads, Hands, and Hearts for Age-tech Event at the Tokyo American Club on Oct. 26th, 2022.
It’s no secret that 30% of Japan’s population is already aged 65+, representing 36 million consumers today, and rising. More importantly, Japanese older adults are financially solvent, open-minded to tech, and enjoy true quality of life (both physically and cognitively) for longer than their Western counterparts. The so-called “aging care” market (i.e., medical/pharmaceutical, caregiving and consumer products segments) will by 2025 be a 101.3 trillion yen (US$954 billion) industry – larger than for domestic automobiles, finance, and consumer electronics. That’s BIG.

Kyoko Suzuki

Joined the Science and Technology Office Tokyo, Embassy of Switzerland in Japan in 2008. She started her career at a bank then moved to the US where she covered the financial markets for a Japanese newswire company. Moving back to Tokyo, she covered the technology industry for a US newswire agency before joining the Embassy.

John Klepper

Co-Funder & CEO of PIPRA. John Klepper is a serial entrepreneur with 17 years experience founding and growing technology-based companies. He has had several board mandates and is experienced in lean startup, operational management, structuring, strategic planning and capital raising. One successful exit so far and two other ventures in various stages of growth.